Boarding Pass
2011—print
A re-imagining of both a printed and digital Air Canada boarding pass with the goal of creating typographic hierarchy in service of the important information. The main challenge in this project was to find subtle ways to group information without becoming overly complex. In order to achieve this style changes had to be kept to a minimum while still maintaining clear differentiation between types of information.
I used ITC Officina throughout this project.
The type size and weight were the biggest challenges in the electronic version.
I made several iterations of the pass in order to explore the many different layout opportunities.
